Most organizations can’t solve the issues stagnating their growth by swapping tools, vendors, and personnel. The issues are deeper and systemic, and require a similarly deep and systemic approach - without grinding business to a halt.
The Potential-to-Performance Method is how we fix it. Together.
Every engagement, regardless of scope or duration, follows the same four-layer approach of my Potential-to-Performance Method:
See Clearly — Deep discovery to understand what’s actually happening, not just what’s presented
Build Momentum — Quick wins that demonstrate value and earn trust for harder work ahead
Solve Together — Collaborative design with the people who have lived the problem and have to live with the solution
Make It Stick — Measurement and accountability so change outlasts the engagement
Every step is designed with the same goal: your team comes out the other side more capable than when we started. The entry point changes. The approach doesn’t.
ONGOING ENGAGEMENTS
Fractional COO
$15,000–18,000/month | 6-month minimum
You're past the point where good intentions and hustle are enough to keep operations moving. You need an operational leader actually in your business — attending meetings, making decisions, building systems, managing priorities — not someone advising from the sidelines.
I embed in your business, learn how it actually works (not just how it's supposed to), and build operational infrastructure collaboratively with your team — so they own it, understand it, and can sustain it. Every business has different operational chaos, different team dynamics, different growth pressures. I don't arrive with a set playbook. I arrive with a diagnostic lens.
Strategic Advisor
$8,000–12,000/month | 3-month minimum
Sometimes the biggest operational risk isn't a broken process — it's a founder making high-stakes decisions in isolation. You have the team. You have the capacity. What you don't have is a trusted thought partner who knows your business well enough to pressure-test ideas, catch blind spots, and help you think clearly before you commit.
Think of it as having a steady operational strategist in your corner: “Should we hire for this role or restructure?” “This process isn't working — what do we do?” “I need someone to gut-check this before I take it to the board.” Consistent support and clarity when it matters most.
PROJECT ENGAGEMENTS
Strategic Scaling Plan
Typical range: $42–95K | Timeline: 6–12 months | Roadmap-only or full implementation
What got you to $2M won't get you to $10M. The scrappy, figure-it-out approach that worked at 10 people starts breaking down at 30 — and by the time the cracks are visible, they're expensive. Together, we'll diagnose what's breaking now and what will crack under scale, design solutions collaboratively with your team, and map roles and systems into a structure built for where you're headed, not where you've been.
Operations Audit and Efficiency Planning
Typical range: $16–52K | Timeline: 3-6 months | Roadmap-only or full implementation
You're buried in the day-to-day and can't find the bandwidth to evaluate whether all of the work your team is doing is as efficient as it should be. (If you're asking, it's probably not.) I'll provide a comprehensive diagnostic that identifies exactly where capacity is being wasted and a prioritized roadmap to fix it — recommendations ranked by impact and effort, so you know what to tackle first and what can wait.
Leadership Transition Strategy
Typical range: $22–28K | Timeline: 90 days
Far too many organizations assume a new leader will “figure it out.” Six months later they're dealing with team friction, unclear authority, and mounting frustration on all sides. Whether you're supporting a transition into your team or stepping into a new role yourself, I'll design a 90-day integration framework that stabilizes expectations, clarifies decision rights, and aligns your team from day one — not six months in after expensive mistakes.
Additional Support
Performance Review Design & Implementation — A review system built on the TRUE Review methodology that gives you performance data worth making decisions with. Starting at $3,500.
Culture Audit — A structured assessment of your current culture, the gaps between stated values and actual behavior, and a framework designed to fit how your team actually thrives. Starting at $40,000.
Tech Stack Audit — A complete audit of your tools, subscriptions, and AI usage — what to keep, consolidate, and cut, plus an integration roadmap and AI strategy. Starting at $14,000.